Community media discusses strategies to help businesses
Editors of local community newspapers meet with members of the Cicero Chamber of Commerce to discuss ways to strengthen their business and their public identity through advertising and public relations strategies. View a video of the event below.
Leaders of The Town of Cicero’s vibrant Spanish/English language news media participated in a panel seminar during a meeting on Feb. 26, 2020 of the Cicero Chamber of Commerce.
Participants on the panel included La Prensa Publisher Martha Gonzales and editor Gabriella Cadrano, El Dia Newspaper Editor Christopher Montes de Oca and co-founder Anna Maria Montes de Oca Rojas, La Nueva Semana Newspaper publisher Leticia Alonzo, Lawndale News Managing Editor Ashmar Mandou, and Entretenimiento Magazine Publisher Claudia Montanez.
Each of the editors discussed the many methods that businesses can use to promote their services and attract new customers, or to reinforce public awareness of the business services.
You can view a video of the meeting posted on NewCiceroTV.com by using the widget below or by clicking this link to view the video of the Cicero Chamber conference meeting seminar.
All of the newspapers provide Spanish and English news and feature reporting and provide support for advertising needs to the local businesses.
Ashmar Mandou, managing editor of the Lawndale News newspaper, praised the Cicero Chamber for organizing the meeting, and she described the services that the Lawndale News newspaper provides.
“We are a hybrid-local publication with boots-on-the-ground reporting,” Mandou said. “We report on everything from education, entrepreneurship, cultural events and our aim is to change the narrative of the Hispanic community in Cook County and across the region.”
La Nueva Semana Newspaper publisher Leticia Alonzo addressed the audience in Spanish and in English, and discussed how her newspaper works with businesses to provide both traditional news coverage and advertising support along with online social media support.
“Our newspaper is a bi-lingual, weekly newspaper covering Cook County, Kane County and including in the Milwaukee region,” Alonzo said.
“We believe in traditional marketing but we also have our whole edition bi-lingual online.”
Christopher Montes de Oca, marketing manager of El Dia newspaper, noted the family-run, free bi-lingual, weekly newspaper was established in 1995 by his parents and publishes about 10,000 issues each week distributed on Fridays.
“Studies show that 39 percent of people recall the ads they see in local newspapers. If you don’t advertise your business in a newspaper is like placing a business without a sign,” Christopher Montes de Oca said.
“Your advertisements in the newspaper will be posted online and on our website free of charge.”
Monte de Oca pointed out that supporting local newspapers like El Dia helps to keep revenues and the economic benefits remain in the community for the benefit of the community. He noted that chamber members will get a special discount for advertising in their newspaper.
Gabriella Cadrano and Martha Gonzales addressed the Chamber members next and discussed in Spanish and English the benefits that their newspaper, La Prensa, offers. A bi-weekly newspaper, it covers Cicero, Berwyn and Melrose Park.
“We provide coverage not only in our newspaper but also online, which appeals to growing audience of consumers who are young,” Candrano explained. “We have more than one million visitors online each month. We offer cost and design in providing our advertising. We bring it to life and we want to help your business grow.”
In other business, Maru Ayala discussed a new service of the Cicero Chamber of Commerce to assist businesses that want to organize a ribbon cutting, grand opening or a re-grand opening.
“Every business can organize a ribbon cutting, grand opening or even a re-grand opening to promote their business and both the Cicero Chamber of Commerce and the Town of Cicero want to help,” Ayalay explained to attendees.
Ayala said the chamber charges $175 to help organize two ribbon cuttings/grand opening events each month that receive wide ranging coverage. The events are covered by Cicero Channel 6 TV which is broadcasts 24/7 on Channel 6 Comcast TV, and by the Town of Cicero Newsletter which is distributed to every home. Additionally, local news media, including many of the publications attending the panel discussion, will run press releases to help promote the event. And, businesses will receive an impressive plaque with scissors and data embossed into the plaque memorializing the event that is then presented as a gift to the business to showcase on their wall for their customer.
“It’s a very effective way to announce the grand opening of a new business, or to remind the public that your business is here and about the services that you offer.”
Ayala urged residents to reach out to her through the contact page on the Cicero Chamber of Commerce website.
Ray Hanania, who is serving as the interim organizer for the Chamber, also announced that the chamber will host a Job Fair on Tuesday, March 31, 2020 from 10 am through 3 pm in which businesses can host a table for free — at no cost — and meet residents and members of the public who are seeking employment.
“This is a good way for businesses to meet individuals who could be future employees or who could fill employment vacancies,” Hanania said.
Click here to view the video of the Community Media event or use the widget below: