Posted on

Community media discusses strategies to help businesses

From left Maru Ayala, Ana Maria Montes de Oca, Leticia Alonzo, Martha Gonzales, Gabriela Cadrano, Claudia Montanez and Christopher Montes de Oca pose after the chamber meeting.

Community media discusses strategies to help businesses

Editors of local community newspapers meet with members of the Cicero Chamber of Commerce to discuss ways to strengthen their business and their public identity through advertising and public relations strategies. View a video of the event below.

Leaders of The Town of Cicero’s vibrant Spanish/English language news media participated in a panel seminar during a meeting on Feb. 26, 2020 of the Cicero Chamber of Commerce.

Participants on the panel included La Prensa Publisher Martha Gonzales and editor Gabriella Cadrano, El Dia Newspaper Editor Christopher Montes de Oca and co-founder Anna Maria Montes de Oca Rojas, La Nueva Semana Newspaper publisher Leticia Alonzo, Lawndale News Managing Editor Ashmar Mandou, and Entretenimiento Magazine Publisher Claudia Montanez.

Each of the editors discussed the many methods that businesses can use to promote their services and attract new customers, or to reinforce public awareness of the business services.

From left Maru Ayala, Ana Maria Monte de Oca, Leticia Alonzo, Martha Gonzales, Gabriela Cadrano, Claudia Montanez and Christopher Monte de Oca pose after the chamber meeting.
From left Maru Ayala, Ana Maria Montes de Oca, Leticia Alonzo, Martha Gonzales, Gabriela Cadrano, Claudia Montanez and Christopher Montes de Oca pose after the chamber meeting.

 

You can view a video of the meeting posted on NewCiceroTV.com by using the widget below or by clicking this link to view the video of the Cicero Chamber conference meeting seminar.


 

All of the newspapers provide Spanish and English news and feature reporting and provide support for advertising needs to the local businesses.

Ashmar Mandou, managing editor of the Lawndale News newspaper, praised the Cicero Chamber for organizing the meeting, and she described the services that the Lawndale News newspaper provides.

“We are a hybrid-local publication with boots-on-the-ground reporting,” Mandou said. “We report on everything from education, entrepreneurship, cultural events and our aim is to change the narrative of the Hispanic community in Cook County and across the region.”

Ashmar Mandou Managing Editor of the Lawndale News newspaper addresses the Cicero Chamber of Commerce at a panel discussion on Wednesday Feb. 26, 2020 featuring editors of the local community news media.
Ashmar Mandou Managing Editor of the Lawndale News newspaper addresses the Cicero Chamber of Commerce at a panel discussion on Wednesday Feb. 26, 2020 featuring editors of the local community news media.

 

La Nueva Semana Newspaper publisher Leticia Alonzo addressed the audience in Spanish and in English, and discussed how her newspaper works with businesses to provide both traditional news coverage and advertising support along with online social media support.

“Our newspaper is a bi-lingual, weekly newspaper covering Cook County, Kane County and including in the Milwaukee region,” Alonzo said.

Leticia Alonzo of the La Nueva Semana Newspaper addresses the Cicero Chamber of Commerce at a panel discussion on Wednesday Feb. 26, 2020 featuring editors of the local community news media.
Leticia Alonzo of the La Nueva Semana Newspaper addresses the Cicero Chamber of Commerce at a panel discussion on Wednesday Feb. 26, 2020 featuring editors of the local community news media.

 

“We believe in traditional marketing but we also have our whole edition bi-lingual online.”

Christopher Montes de Oca, marketing manager of El Dia newspaper, noted the family-run, free bi-lingual, weekly newspaper was established in 1995 by his parents and publishes about 10,000 issues each week distributed on Fridays.

“Studies show that 39 percent of people recall the ads they see in local newspapers. If you don’t advertise your business in a newspaper is like placing a business without a sign,” Christopher Montes de Oca said.

“Your advertisements in the newspaper will be posted online and on our website free of charge.”

Christopher Monte de Oca of El Dia Newspaper addresses the Cicero Chamber of Commerce at a panel discussion on Wednesday Feb. 26, 2020 featuring editors of the local community news media.
Christopher Monte de Oca of El Dia Newspaper addresses the Cicero Chamber of Commerce at a panel discussion on Wednesday Feb. 26, 2020 featuring editors of the local community news media.

 

Monte de Oca pointed out that supporting local newspapers like El Dia helps to keep revenues and the economic benefits remain in the community for the benefit of the community. He noted that chamber members will get a special discount for advertising in their newspaper.

Gabriella Cadrano and Martha Gonzales addressed the Chamber members next and discussed in Spanish and English the benefits that their newspaper, La Prensa, offers. A bi-weekly newspaper, it covers Cicero, Berwyn and Melrose Park.

“We provide coverage not only in our newspaper but also online, which appeals to growing audience of consumers who are young,” Candrano explained. “We have more than one million visitors online each month. We offer cost and design in providing our advertising. We bring it to life and we want to help your business grow.”

Gabriela Cardano editor of La Prensa Newspaper addresses the Cicero Chamber of Commerce at a panel discussion on Wednesday Feb. 26, 2020 featuring editors of the local community news media.
Gabriela Cardano editor of La Prensa Newspaper addresses the Cicero Chamber of Commerce at a panel discussion on Wednesday Feb. 26, 2020 featuring editors of the local community news media.

 

In other business, Maru Ayala discussed a new service of the Cicero Chamber of Commerce to assist businesses that want to organize a ribbon cutting, grand opening or a re-grand opening.

“Every business can organize a ribbon cutting, grand opening or even a re-grand opening to promote their business and both the Cicero Chamber of Commerce and the Town of Cicero want to help,” Ayalay explained to attendees.

Chamber Grand Opening and Business Support Liaison Maru Ayala addresses the Cicero Chamber of Commerce at a panel discussion on Wednesday Feb. 26, 2020 featuring editors of the local community news media.
Chamber Grand Opening and Business Support Liaison Maru Ayala addresses the Cicero Chamber of Commerce at a panel discussion on Wednesday Feb. 26, 2020 featuring editors of the local community news media.

 

Ayala said the chamber charges $175 to help organize two ribbon cuttings/grand opening events each month that receive wide ranging coverage. The events are covered by Cicero Channel 6 TV which is broadcasts 24/7 on Channel 6 Comcast TV, and by the Town of Cicero Newsletter which is distributed to every home. Additionally, local news media, including many of the publications attending the panel discussion, will run press releases to help promote the event. And, businesses will receive an impressive plaque with scissors and data embossed into the plaque memorializing the event that is then presented as a gift to the business to showcase on their wall for their customer.

“It’s a very effective way to announce the grand opening of a new business, or to remind the public that your business is here and about the services that you offer.”

Ayala urged residents to reach out to her through the contact page on the Cicero Chamber of Commerce website.

Ray Hanania, who is serving as the interim organizer for the Chamber, also announced that the chamber will host a Job Fair on Tuesday, March 31, 2020 from 10 am through 3 pm in which businesses can host a table for free — at no cost — and meet residents and members of the public who are seeking employment.

“This is a good way for businesses to meet individuals who could be future employees or who could fill employment vacancies,” Hanania said.

Cicero spokesman Ray Hanania addresses the Cicero Chamber of Commerce at a panel discussion on Wednesday Feb. 26, 2020 featuring editors of the local community news media.
Cicero spokesman Ray Hanania addresses the Cicero Chamber of Commerce at a panel discussion on Wednesday Feb. 26, 2020 featuring editors of the local community news media.

 

Click here to view the video of the Community Media event or use the widget below:


Meet the Cicero Community News Media

More than 44 businesses attended the launch meeting of the new Cicero Chamber of Commerce on Wednesday Nov. 20, 2019.

Meet the Cicero Community News Media

Editors and staff members of Cicero’s community news media will participate in a panel discussion about local news coverage and share their experiences with local businesses during a panel discussion and meeting of the Cicero Chamber of Commerce to be held on Wednesday, February 26, 2020, beginning at 5 PM at the Cicero Community Center, 2250 S. 49th Avenue, Cicero, Illinois.

Come and meet the representatives of the local community news media and learn how you can communicate with them to strengthen your business. Find out what the news media is interested in and how you can provide information and photographs to appear in their newspaper and magazine publications.

We have invited each newspaper and magazine in the community to send one representative to participate on the Panel to help the Chamber Business Members understand communications and media services.

More than 44 businesses attended the launch meeting of the new Cicero Chamber of Commerce on Wednesday Nov. 20, 2019.
More than 44 businesses attended the launch meeting of the new Cicero Chamber of Commerce on Wednesday Nov. 20, 2019.

 

Come and ask questions. How do you get your business in the newspaper? What kind of photos do they want? What constitutes a story that they would be interested in reporting on? Discuss advertising costs and displays and ways to promote your businesses in a positive way. Why is Social Media important.

News Media Panel speakers include:

  • Ashmar Mandou, Managing Editor, Newspaper: Lawndale News, Web Site: www.lawndalenews.com
  • Martha Gonzalez, Publisher of La Prensa De Chicago Newspaper, Printing and Graphic Design. Also joining her in the audience is editor Gabriela Cuadrado. Facebook Page: facebook.com/laprensadechicago60639
  • Christopher Montes, Publisher El-Dia Newspaper
  • Robert Salgado, editor of Somos Chicago Magazine, at  www.somoschicago.us
  • Jeff Davis, President/CEO of Victory Media. Davis will discuss the importance of Social Media marketing and strategies to help boost businesses.
  • Ray Hanania, Cicero Communications Director and President/CEO of Urban Strategies Group, will serve as the Panel Emcee

Business License Director and Cicero Chaplain Ismael Vargas will also be present to answer questions about Cicero business requirements and needs.

Providing media and communications services to our members is a key priority in the coming year and we anticipate hosting several programs to help business members learn how to work with the local news media to promote their businesses.

Members should RSVP by email in order to attend the meetings. There is limited seating but we will try to accommodate all of the Chamber members. Please let us know if you will be attending by sending an email noting the meeting date and topic.

VENGA Y CONOZCA LOS MEDIOS DE PRENSA EN CICERO

Editores y personal de los medios de comunicación del área de Cicero, participarán en una interesante e informativa mesa redonda

Cicero, Illinois – Editores y personal periodístico de la comunidad de Cícero participarán en una interesante e informativa mesa redonda sobre la cobertura de noticias locales y sobre su interés por acercarse a los comercios locales. La reunión organizada por la Cámara de Comercio de Cicero, se realizará el Miércoles 26 de Febrero, 2020 a las 5 de la tarde en la Casa comunal de Cicero, 2250 S. 49th Avenue, Cícero, Illinois.

La Cámara de Comercio invita a todos los representantes y editores de los medios de prensa que sirven el área a exponer sus experiencias y pide también a los comerciantes aprovechar esta oportunidad única para fortalecer y promover sus negocios. Entérese de los secretos periodísticos, de los temas que interesan a los medios de comunicación y como usted puede proveer las informaciones y las fotos que motiven a los editores publicarlas en sus periódicos y revistas.

La invitación ha sido extendida a cada periódico y a cada revista que sirve al área de Cicero y alrededores, para asegurar que envíen representantes a esta reunión. La meta es que esos delegados participen en un panel de presentación y discusión que ayude a los miembros de la Cámara de Comercio entender cómo funcionan los servicios de los medios de comunicación y de la prensa en general.

Esa es precisamente la prioridad clave para nuestra Cámara de Comercio en este nuevo año y anticipamos organizar en el futuro variados programas, para que nuestros miembros sepan cómo colaborar con la prensa para promover sus negocios.

Los panelistas incluirán a:

  • Ashmar Mandou, Directora editorial del semanario ‘Lawndale News’, portal electrónico: www.lawndalenews.com
  • Martha González, Editora del semanario ‘La Prensa De Chicago Impresión y Diseño Gráfico’. Además la acompañará la redactora/ editora Gabriela Cuadrado. Dirección en la plataforma Facebook: facebook.com/laprensadechicago60639
  • Christopher Montes, Editor en Jefe de “El-Día Newspaper”
  • Robert Salgado, Editor en Jefe de ‘Somos Chicago Magazine’, en el portal electrónico www.somoschicago.us
  • Eric Suarez, Editor en Jefe de ‘Ultimas Noticias Newspaper’, www.ultimasnoticias.us
  • Jeff Davis, Presidente /CEO (Dir. Ejecutivo) de ‘Victory Media’. Davis hablará sobre la importancia del mercadeo y de las estrategias que se utilizan en las redes sociales para aumentar las ventas.
  • Ray Hanania, Portavoz del Municipio de Cicero y Presidente /CEO (Dir. Ejecutivo) de ‘Urban Strategies Group’, participará como moderador del panel de presentación y discusión.

Venga, participe y haga preguntas. Como puede incluir su negocio en los periódicos? Qué clase de fotos le interesa a la prensa? Qué tipo de historia motivaría el interés de los medios para hacer un reportaje? Discuta los costos de publicación de anuncios y la mejor manera de promover su comercio de forma positiva. Descubra la importancia de las redes sociales y como utilizarlas efectivamente a su favor.

El Director de Licencias Comerciales y Capellán de Cícero, Ismael Vargas, también estará listo en la reunión, para responder cualquier pregunta o inquietud sobre los requisitos de negocios en el municipio.

Los comerciantes miembros que planean asistir al evento, deben enviar un correo electrónico y responder a una reservación (RSVP). El cupo es limitado pero trataremos de acomodar a todos los miembros de la Cámara de Comercio que deseen participar. Por favor, si planea ser parte de la reunión, envíe un correo electrónico dejando su nombre, el nombre de su negocio, además de la fecha y el tema del evento que le interesa.

Para más información visite nuestro portal de Internet www.CiceroChamberofCommerce.com.